Performative – AI Content Infrastructure
From SKU to Story. Automatically. I built a high-performance enterprise solution that transforms raw product data into high-converting, SEO-optimized brand stories in seconds.
From SKU to Story. Automatically. I built a high-performance enterprise solution that transforms raw product data into high-converting, SEO-optimized brand stories in seconds.
Performative is a premium enterprise solution designed to solve the content bottleneck in e-commerce. I built a platform that turns raw SKU data into catalog-accurate, SEO-optimized product stories while preserving strict brand voice and creative consistency.
Built an engine that converts raw SKUs into catalog-accurate product descriptions while maintaining a strict brand voice.
Designed to handle 1,000+ SKUs across 30+ languages simultaneously with stable, scalable automation.
Engineered native connectors for WordPress, Shopify, and Magento so storefronts receive content directly.
Implemented a GDPR-ready framework with locally hosted product data and customer infrastructure controls.
The platform delivered measurable ROI: a 10x increase in content generation speed, a 30% average lift in organic traffic through automated SEO optimization, and the ability to publish 4,000 product pages in a single afternoon.
"We went from spending 2 weeks on a catalog refresh to publishing 4,000 updated product pages in a single afternoon." — Adrian Martin, eCom Director
Performative helps e-commerce teams move from slow, manual catalog refreshes to automated content workflows that drive organic growth and shorter time-to-market. It combines product data intelligence with commerce-ready publishing to deliver more consistent content at scale.
Let’s build a content infrastructure that transforms your catalog into a performance marketing engine.